The Month in Digital: February 2018
The monthly round up of all things digital skills and interesting happenings in the digital/marketing world…
Manchester Digital Skills Festival
February brought together people working in and interested in digital skills in Manchester for the Digital Skills Festival. The first day also coincided with their Digital Skills Audit report, with some interesting insights into the current landscape and challenges ahead. Read my thoughts from the conference day.
Digital Skills Partnership Blog
The UK’s Digital Skills Partnership launched a new blog to provide updates on their work and share highlights from their digital skills programme. Here’s one of the first posts from Tech City/Good Things Foundation who are both involved in rolling out digital skills initiatives at local levels.
Do It Digital helps 1 Million SMEs with Digital Skills
The Do It Digital campaign delivered on its pledge to assist over one million UK small businesses with digital. Schemes from Google’s Digital Garage (that’s us!) to Facebook’s #SheMeansBusiness to The British Library’s Business & IP Centres contributed to the achievement, alongside pledges from banks such as Lloyds and Barclays to run digital skills initiatives.
Microsoft Opens Innovation & Education DreamSpace in Dublin
Microsoft shared details of their “DreamSpace” education and innovation hub in their new Irish campus. The space is due to open to the public in April, with the aim of hosting 100,000 primary-age students and their teachers in the next 4 years.
Safer Internet Day
6th February was global Safer Internet Day, with over 1000 UK organisations getting involved to share tips and start conversations about how children can use technology safely and responsibly. This year’s theme was “Create, Connect and Share Respect”. You can find resources, education packs and tips on the Safer Internet Centre website.
AMPs for Mobile
Google announced a plan to bring Accelerated Mobile Pages to email – making emails more dynamic and interactive. The development will allow email marketers to create more engaging emails and keep content up to date, allowing readers to complete tasks directly in email. Interested to see how companies use this when Gmail support starts later this year! Pinterest, Booking.com and Doodle are already developing AMP for email experiences.
Machine Learning AdSense Ads
Google also announced the roll out of ‘auto’ ads within AdSense – adverts that use AI/machine learning to make placement decisions on behalf of publishers. The ads will save time, make smart decisions about monetisation, and optimise performance, with publishers only needing to place one piece of code on their pages.
UK Churches to Boost Digital Connectivity
An agreement between the government and Church of England will see church spires used to boost broadband, WiFi and mobile connectivity. The partnership will help to boost digital connectivity and coverage particularly in rural areas.